Nissan launches the Datsun GO in India at a starting price of Rs 3.12 lakh
Japanese auto giant Nissan's dream of re-launching its low-cost Datsun brand has finally been fully realised as its entry-level hatchback GO was launched today in India at a starting price of Rs 3.12 lakh.
The re-launch of Datsun comes exactly 100 years after the company began manufacturing cars for the very first time in Japan. According to Nissan, India being the destination for this historic event only signifies the company's commitment to the local market.
The Datsun GO will come in three basic variants – The D (base), A and T (top-end), which are priced between Rs 3.12 lakh and 3.69 lakh (ex-showroom Delhi) respectively. The pricing is in line with Nissan's promise that even the top-end variant of the car will come in at well below Rs 4 lakh.
Built on the Micra platform, the Datsun GO sports a 1,200cc petrol engine which produces 68PS of power. The engine is mated to a five-speed manual transmission which routes the power to the front wheels. Nissan claims that the car returns a gas mileage of 20.63 km/litre which is ARAI certified.
In India the GO will go up against the Alto from Maruti Suzuki and Eon from Hyundai. Despite being base model of the car being a lot more expensive than its competitors, the GO's larger dimensions and overall packaging should hopefully make for many takers.
The GO, like all other Datsun cars that will come to India in the future, will be sold through Nissan's existent dealership network. The company is targeting first-time car buyers with the GO, something it said wasn't possible with its current line-up of cars.
Datsun is an integral part of Nissan's plan to capture 10 per cent share of the Indian passenger vehicle market by 2016. By the end of this year alone the company has said that it will take the number of models in its low-cost brand to three, and while the launch of the GO and GO+ has been confirmed the third car remains unannounced.
The GO is perfectly in-line with Nissan's philosophy for Datsun which is low-cost but not low quality. The company hasn't skimped on use of quality materials or in terms of providing outdated technology. Instead the car lacks a few creature comforts which the company hopes targeted buyers will not miss.
Price list: (ex-showroom Delhi)
GO-D : Rs 3.12 lakh
GO-A : Rs 3.46 lakh
GO-T : Rs 3.69 lakh