About Wheels Unplugged

www.wheelsunplugged.com is India's leading auto news website that provides latest auto industry news, new launches, previews, reviews, scoops, car and bike test drives, user interviews, motorsport news, auto shows, picture galleries,and much more...

The site is a virtual platform for automobile enthusiasts to share and discuss passions, ideas and find likeminded `gasoline junkies’ across the globe. It is also a one-stop-shop to disseminate industry information with timely and relevant news updates.

We, at www.wheelsunplugged.com subscribe to E.B. White’s theory ``Everything in life is somewhere else, and you get there in a car.’’ So join the ride...


About the Company

Trivone is a new age information company committed to leveraging content on the Web to start conversations and build communities. We believe in the power of content to initiate an exchange of views and ideas among target audiences across verticals. This power is rooted in the medium itself because unlike traditional media where you read or listen, in the digital world you engage.

You share your thoughts, express yourself, react and keep the conversation going with an expanding circle of interested people. And as conversations take flight, people come together in communities, like birds when they flock together. Ideas aggregate, to enrich the quality of life itself.

Trivone is committed to creating shared value, for the digital community and for its clients. The content we create and manage is focused on opening minds and creating an ever growing community of idea evangelists. That’s the unique value we bring to our wide spectrum of services.

We own and manage seven portals including techtree.com India’s largest consumer technology portal, Chakpak.com, the fastest growing movie portal with focus on south cinema; CXOtoday.com, a website that engages enterprise-level decision makers; Supportbiz.com, an exclusive community for small and medium businesses and ChannelTimes.com, the country’s premier information vehicle for IT channel partners; Khelnama.com, India’s largest community of sports lovers.


Leadership Team

L. Subramanyan - Founder & CEO  

L. Subramanyan is a senior media professional with nearly three decades of experience in diverse fields such as IT journalism, sales and marketing and running content companies. Some of his previous assignments include:

  • - Group Editor of Dataquest, India's leading IT magazine
  • - Chief Executive of Chandamama, India's most popular children's magazine
  • - President and Publishing Director of Jasubhai Digital Media
  • - Chief Marketing Officer at Zensar Technologies

Raj Narayan – Chief Content Officer

Raj brings with him 30 years of work experience in print and online media. His previous stints include Head of Business Bureau and Regional Manager (South) at Press Trust of India and Managing Editor at MSN India. At MSN, Raj was responsible for growth of users and page views, leading the portal to the number three slot in India. Raj also led the Search Editorial team at AOL that transitioned more than 75% of all functions to India. Raj headed the Indian operations of Contax Partners, a Dubai-based provider for databases and reports, and set up a similar product for UK-based Progressive Media Group in Hyderabad, India.