Breitling-watch-Bentley
Bentley is delighted to announce the opening of its first ever dedicated Boutique at the Geneva Motor Show this year. Motor show visitors will be able to choose from a selection of Bentley branded merchandise from the Bentley Collection, together with a limited edition range of new products designed exclusively for the 2010 show. Also on display will be a number of products produced for Bentley under licence from best-in-class partners: Breitling watches, Tibaldi pens, Stockinger safes, Estede eyewear and zai skis.
The branded merchandise is themed around 'A Celebration of Colour'. We have selected vibrant accents from the exciting new colour hues of the cars on the show stand, and have worked with Robert Ettinger of London to produce a Limited Edition range of small leather goods comprising luggage tags, key fobs, passport holders and coin purses. Hand-stitched entirely in England from Bentley’s own hides, Ettinger’s leather goods reflect the finest workmanship and materials. Ettinger is proud to hold royal warrants.
Other beautiful gifts will also be available to purchase such as sterling silver cufflinks, hand-made in England and assured with Bentley’s own hallmark; sumptuous silk ties, pure merino wool accessories, hand-stitched gloves, model cars and a range of classic clothing and caps.The new, Limited Edition 'Zai for Bentley' skis will be showcased at the Geneva Motor Show this year.
These ‘one-of-a-kind’ ‘Supersport’ skis are entirely handmade in Switzerland. The skis, poles and ski bag have been designed exclusively for Bentley, with design input from Bentley’s own styling team and will be a limited edition of 250 numbered pairs.
Most excitingly, unique and patented technology confirms the product range is truly one-of -a-kind. New materials deployed in the skis will be a world first. Zaiìra is a novel composite material containing carbon fibres specially developed by zai in co-operation with a partner. Zaiìra is used on the skis’ top layer in combination with natural rubber in the centre as well as carbon fabric in composition with chrome steel in the torsion part. Additionally, long carbon fibre Reinforced Thermoplastic Composites (LFRTP) are being used in the zai for Bentley ‘Supersport’ skis.
The ski poles also demonstrate a new technology, ExoGrid, which has thus far been used for golf club shafts. Now employed for the first time – and only - in the Bentley skis, this unique combination of titan and carbon fabric reduces weight and guarantees high stability. The ski bag is also custom-designed and custom-manufactured by zai.Zai was formed in 2004 and is based in the Swiss village of Disentis. The company is a high-end manufacturer of ski products, helmets and goggles, with a focus on hand-built craftsmanship and the use of unique materials and patented technology.
Zai launched the world’s first and only skis containing a stone core, ‘Zai Spada’, followed by ‘Hublot All Black by zai’ skis featuring a natural rubber top layer. The zai for Bentley ski range will be a limited quantity only, numbered 1/250 and will be priced as follows:6,800 EUR, 9,800 CHF, 9,800 USD, 5,900 GBP
An exciting new collaboration between Bentley and Austrian eyewear manufacturer, Estede, will be also showcased at this year’s Geneva Motor Show.Working with Crewe design teams, Estede has produced a limited edition, high-end range of sunglasses and ophthalmic frames under licence for Bentley. Estede is a family-owned company experienced in the luxury eyewear sector. Previous clients include Porsche Design, Chopard, S.T. Dupont, Fabergé and Girard-Perregaux. Estede’s focus has always been on sophistication, understatement and elegance and these cues are evident in the new 'Estede for Bentley' Collection.
Presented as a Limited Edition Collection, the frames are available in two different sizes. What sets the ‘Estede for Bentley’collection apart from others is the use of precious metals and innovative surface treatments: silver palladium, 18 carat gold and platinum are the components of this exquisite range. In particular, platinum is considered to be the rarest of all precious metals and never before used in eyewear – hence the new Bentley range will establish a precedent in the eyewear sector.
Offered in a presentation box containing spare/different lenses for varying activities, each pair of frames will be individually numbered and can also be engraved with owner’s name or car details. RRP approx. pricing – Silver palladium €1,400, 18 carat gold €4,100 and platinum €11,500.
Thomas Posted on 3/2/2010 1:59:07 AM
According to me motorshows are bit of a waste of time.As you can see the latest car in your local showroom, or even better on the road. in fact many motor manufacturers now don't bother with the expense of these shows. Classic cars shows are good though. see some real cars.
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