Rolls-Royce_Ghost
According to reports, nearly 25 bookings for the newly launched Rolls-Royce Ghost have been received by the company. Since such models are handcrafted according to the tastes of the individual buyer, its delivery takes atleast 4-5 months because it’s finally delivered. So the British carmaker’s recently-previewed Ghost would haunt the roads by the second quarter of 2010.The company hopes to sell 50 to 60 Ghosts in the domestic market each year. The Ghost, earlier code-named RR4 and popularly tagged as ‘Baby Rolls Royce’, is smaller in dimensions than the company’s current Phantom model and is aimed at widening the appeal of the brand.
Ghost is the most powerful Rolls-Royce built to date, yet delivers its performance in an entirely Rolls-Royce manner - effortlessly. The epitome of dynamic refinement, the Ghost drivetrain comprises a unique 6.6 litre twin-turbo charged V12 engine and a new 8-speed automatic ZF gearbox. Peak power output of 563bhp / 420kW / 570PS at 5250rpm is combined with a maximum torque of 780Nm / 575lb ft at only 1500 rpm. The result is that Ghost is able to reach 60mph in 4.7 seconds / 0-100km/h in 4.9 seconds, and an electronically governed top speed of 155mph / 250km/h. The new drive train significantly improves Rolls-Royce Motor Cars class leading position on CO2 (317g/km) and fuel efficiency (Combined consumption: 20.8 mpg / 13.6 l/100km. The Ghost comes with an optional panorama sunroof, which extends from the front into the rear compartment. Four-zone automatic air-conditioning and air recirculation, picnic tables, seats made of the finest leather, with two 9.2-inch LCD screens are the other features.
At the preview, Rolls-Royce Motor Cars Asia Pacific Regional Director Colin Kelly said: “Ghost is a more informal design that broadens the appeal of Rolls-Royce Motor Cars, combining refinement, new technology and contemporary style. It bears all the hallmarks of other Rolls-Royce cars, using the finest wood and leather materials and employing manufacturing standards which are no different to Phantom. Ghost will be built-to-order.”
Brenda Pek, general Manager for South & East Asia Pacific added, “We have seen a healthy level of interest around Ghost in India, which started earlier this year during the 200EX world tour. Ghost has appealed to a broader set of Indian buyers, which has further strengthened the high demand that we are experiencing around the region despite the current economic climate.”
Rolls Royce’s interest in India comes after the company cut down production by 35 per cent in 2009 due to the global meltdown. It sold 1,212 cars last year and may close the year at under 1,000 cars. Led by India and China, the Asia Pacific market is the fastest growing market for Rolls Royce, its sales grew 4 per cent in the region this year to account for 22 per cent of its global sales.
The company hopes to increase sales by nearly four times. “We sold 20 cars from our Phantom family last year in India. This year, sales will be lower than last year thanks to recession, but in 2010 we hope to sell about 75 units. Of this, anywhere between 40-60 units will be the Ghost,” Colin Kelly, regional director (Asia-Pacific) was quoted as speaking to the media.
Furthermore, the interior of the new Ghost incorporates wood sourced from Kerala. “This wood is called the Malabar variety and our preferred clientele like the straight-grain finish the Malabar wood exudes,” says Dan Balmer, product manager of Ghost. The Malabar wood will be used in 15 per cent of the Ghosts that will be rolled out next year. Other variants of wood that will be used in the construction of Rolls Royce’s luxurious interiors are dark wenge wood from Africa, walnut burr and elm cluster sourced from the UK, and the common piano black wood.
rajkapoor Posted on 11/23/2009 4:23:34 AM
Hope to see the price of this ghost machine in future and to buy it on my own cash.
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