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“The Beanstalk Group’s expertise in expanding global brands into diverse markets and cultures is entirely unmatched in the industry” said Gaurav Marya, president of License India. “We are eager to partner with such a talented and well-respected agency to respond to consumers’ demand for well-recognized corporate brands and products in India.”

Brand Licensing enables local companies to leverage the power of an established brand and create additional revenue streams from non-core product categories. Licensing enables brand managers to establish new touch points with consumers and generate tangible returns for their brand. Initiatives undertaken by License India have created a buzz in the Indian market as corporate decision makers have realized the inherent potential of brand licensing in an era of constricting budgets and advertizing fatigue.

“The potential for India to benefit from the brand license industry is huge. The emergence of organized retail in India, estimated at close to US$30 billion out of a total market size of over US$ 300 billion, has been projected to grow at 40% per annum and has set the pace for new collaborations between International Licensing companies and Indian business houses”, added Marya.

The licensing industry worldwide was estimated at $192 billion in retail sales in 2008, according to License! Global magazine. Over the last decade, licensing has emerged in India, with its initial focus in entertainment properties and luxury brands, and is now growing to include corporate brands. Formed with the objective to increase awareness and support the growth of licensing in India, License India brings to the table 10 years of experience in marketing, events, brand development, opportunity identification, business matching and consulting.

License India is credited with founding the annual Brand Licensing India show in New Delhi, which has continued to grow in scope over the last three years, as well as introducing Brand Licensing, India’s first licensing magazine.

“Beanstalk has continuously aimed to grow globally at a pace consistent with our clients needs,” said Michael Stone, President and CEO of Beanstalk. “Working with License India allows us to offer our clients access to India’s emerging marketplace through a sophisticated, experienced third party while still maintaining excellent day-to-day client services from our offices in New York, London and Hong Kong,” said Stone.

License India is tasked with extending a number of Ford brands, including the iconic Ford blue oval, Mustang and Build Ford Tough marks. Indian consumers will be offered Ford-brand merchandise in a wide range of product categories, including clothing, headwear, toys, home wares and decorative vehicle accessories.

“Ford’s global licensing program has already witnessed major success in markets including the USA, Europe and Australia. Given the phenomenal popularity of Ford and Mustang merchandise globally, we expect to replicate this trend in India. Rising disposable incomes in India have fueled a consumption boom, presenting a lucrative opportunity for international brands like Ford. This considered, Ford Motor Company has expanded into India in partnership with The Beanstalk Group and License India to unlock the limitless potential of the Indian Market,” said Mark Bentley, Manager, Ford Global Brand Licensing.

Bentley added, “A pioneer in licensing, License India has the experience, focus and determination to create one of the first corporate brand licensing success stories in India. This partnership will allow Ford to build upon its growing awareness and consumer base in this region.”

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