BSA Motors, a strategic business unit of Tube Investments of India (TII), and part of the Rs. 15,646 crore (US$ 3 billion) Murugappa Group, has announced the ‘Triple Dhamaka Offer’ on purchase of any model of BSA eScooter which is valid only for the month of July 2009. With the hike of fuel prices, the ‘Triple Dhamaka Offer’ from BSA Motors is not only eco-friendly but also value for money and also blessing for the consumers. This first-of –its- kind offer is available across all the 50 showrooms of BSA Motors in India.

This offer is available in all the five models of BSA eScooter:-
* Smile - The most competitively priced e-Scooter in the country for the age group of 13 to 18 years; 250 W, top speed of 25kmph. License and Registration is not required for riding this eScooter
* Diva - First e-Scooter designed exclusively for girls in the age group of 16 to 20 years; 5 attractive colors, 250 W, top speed of 25kmph & high capacity of 22A.H. which ensure longer rides before you have to recharge. License and Registration is not required for riding this eScooter
* Street Rider - Unisex sportz model from teen to twenties; 250 W, top speed of 25kmph. License and Registration is not required for riding this eScooter
* Roamer - For working men and women for the age group of 18 to 25 years; 500 W, top speed of 40kmph, requires license and registration.
* Roamer+ - The Family eScooter; 800W, top speed of 45kmph, requires license and registration

On purchase of BSA eScooter in the month of July 2009 one will get an assured cash prize through the Scratch Card, with a minimum winning of Rs. 2,500 and upto Rs. 10,000, free insurance worth Rs. 800 to Rs. 1,100 and BSA Motors customer’s do not have to worry about the hike in petrol prices and can now save upto Rs. 23,340 in two years in comparison to using an petrol run scooter.

Commenting about the ‘Triple Dhamaka Offer’, K. B. Srinivasan, vice-president, BSA Motors said, “BSA e-scooters have been receiving overwhelming response throughout India. Our product quality and customer Service has been well appreciated in the market. We strive to provide customers with exciting and beneficial offers. The BSA e-scooters combine style and driving pleasure and are sure to unplug electric biking revolution in India.”

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