REVA-World_Earth_Day

RECC, the manufacturer of the REVA electric car, is celebrating World Earth Day by encouraging people to adopt an environmentally friendly lifestyle. The company has initiated a three day ‘Spot the Green Car’ contest that began in Bangalore on Monday, April 20, 2009 and will conclude on World Earth Day on Wednesday, April 22, 2009. Five REVA cars have each been branded with a letter from the word EARTH. The electric vehicles are driving throughout different hotspots in Bangalore and have an SMS number that people can text the word 'REVA EARTH' to and thus enter the contest. The cars are handing out information on “10 Ways to Go Green” and distributing 300 potted seeds. REVA encourages the citizens of Bangalore to plant and grow saplings and take an active role in protecting the environment.

“It is important for each of us to realize the simple ways we can go green in our everyday lifestyle and reduce climate change,” said R Chandramouli, President, Sales & Marketing, REVA Electric Car Company. “As a company we are committed to providing eco-friendly transportation and reducing carbon emissions. We are excited to be part of celebrating Earth Day 2009 in Bangalore.”

REVA believes that companies and individuals have the power and responsibility to protect our environment and take an active role in environmental stewardship. The contest aims to highlight the global impact that community level and individualistic efforts can achieve in mitigating climate change. The contest included giving away of eco prizes such as BPL StudyLites and gift vouchers from Mother Earth, the green shop.

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