Close on the heels of receiving $US 4billion (£2.75bn) emergency loan from its federal government, American auto giant, Chrysler LLC is reportedly having exploratory discussions with Fiat to foray into the Indian Passenger Vehicle (PV) market, beginning its Jeep brand. This is on the back of Fiat S.p.A, Chrysler LLC and Cerberus Capital Management LP (the private investment company that owns a majority stake in Chrysler) aiming to jointly work towards reviving Chrysler, with Fiat providing sales and distribution opportunities to Chrysler in various emerging markets worldwide. The two companies will also work together in sourcing components and logistics management, in order to cut costs, that includes India as well.
It may be recalled that Fiat S.p.A had earlier had entered into a global strategic alliance with ailing American car marquee, Chrysler LLC. Under the arrangement, Fiat will hold a 35 per cent stake in Chrysler, while the latter will have access to Fiat's engine technologies.
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