Nissan Motors India and Hover Automotive India, Nissan's marketing and sales arm in India, have announced their intention to appoint TBWA India as their advertising and media agency for their entire range of Nissan passenger vehicles in India including the X Trail and Teana vehicles.

Announcing the decision Mr. K Tokuyama, Managing Director & COO of NMIPL said Nissan has aggressive plans for the Indian market and we were looking for a communication partner who could help us build our brands creatively and effectively. TBWA\ demonstrated Disruptive thinking combined with great creative solutions that we believe will give the Nissan brand an edge going forward. M/S Hover Automotive India (HAI), Nissan's marketing and sales arm in India will be working closely with TBWA to develop the launch plans and marketing plans for our current and future models, he added.

Shiv Sethuraman, Group CEO TBWA India said that this is a very important and prestigious win for them and is an opportunity to partner one of the worlds most iconic and Disruptive brands doesn't come along everyday. This was a hard fought pitch and we are delighted that NMIPL & HAI chose us. We are looking forward to rolling up our sleeves and getting some great work done, he concluded.

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