Fiat_Linea

Fiat India has reportedly despatched the first batch of 100 Lineas from its plant at Ranjangaon near Pune in Maharshtra, as revealed by a couple of dealers on condition of anonymity. FIAL on 22nd November, 2008, has commenced the production of its much-awaited sedan at its aforesaid plant, which will grace the Indian roads shortly.

Linea is a premium C segment sedan which was launched internationally in May 2007 in Istanbul, after which it met with great success in all markets where it is present. An elegantly functional car, with a strong Italian imprint, it will be equipped with features found in higher segment cars.

In India, Fiat Linea, which is estimated to be priced in the range of Rs. 7-9 lakh, has reached 50 of the 65 dealerships under the Tata Fiat umbrella across the country. This joint retailing initiative will see cars of both companies under one roof. The launch of Linea (to be available in both petrol and diesel versions) will be followed by the Grande Punto, a successful hatchback from Fiat's stable, which will also be manufactured from the Ranjangaon facility. The company has indicated in the recent past that it is targeting monthly sales of 2,500 Lineas.

Rajeev Kapoor, CEO, Fiat India Automobiles Ltd said that the start of production of Linea is an important milestone for the company and is a significant step in fulfilling the promise it had made at the Auto Expo in New Delhi earlier this year. He added by saying that the plant has made progress as planned and all the facilities are set to move into top gear from hereon. FIAL has also commenced export activity from the plant and would continue to do so to utilise the capacities at the plant. Exports of the 1.2 Palio petrol, both the AC and non-AC variants), have commenced. The 1.2 Palio petrol is being exported to South Africa and the company will look at prospective right hand drive markets for export of other products. The products exported from the Ranjangaon plant will include versions of the Palio, Linea and Grande Punto. FIAL also supplies automobile components to other Fiat facilities, he concluded.

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