Toyota Kirloskar is looking to garner a 10 per cent market share in the Indian passenger car market by 2015, With the September 5th launch of an upgraded version of its sedan Corolla sedan, christened Corolla Altis TKM is looking at a larger market share and plans to launch several new cars on the small-car platform (with an investment of Rs 1,400 crore) to gain volumes. He also added that it will start the small-car production and sales around the end of 2010, giving a sufficient boost to its market share. The car is priced between Rs 10.83 lakh and Rs 12.86 lakh (ex-showroom, Delhi) and would be offered in a 1.8 petrol litre engine in three different grades. The top-end variant comes with automatic transmission, an 8-way power driver's seat and cruise control, while electronic power steering, integrated music system, anti-lock braking system, steering mounted audio controls and dual front airbags are standard fitment on Altis.

A TKM representative has claimed that by attracting young executives it is creating a new market in the C-segment. He added that Altis' main selling point is Toyota's quality, and it will take Indian consumers' expectations to the next level.

TKM is eyeing to sell around 2,000 units of Corolla Altis a month. The tenth-generation Corolla already has made its debut in many overseas markets and is now set to spearhead Toyota Kirloskar to its second coming. The new Corolla Altis appears to be a dramatic departure from the earlier Corollas which were staid and dull in design but greatly dependable vehicles.

The company aims to sell 4-lakh vehicles by 2015 from this fiscal's sales target of 63,000. Toyota currently has a minuscule 2.7 per cent market share in India and had sold around 50,000 vehicles last year.

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